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It's no secret that when sales and marketing are aligned, revenue increases.

Huthwaite, the creators of SPIN® Selling and known worldwide as the leader in sales methodologies, has now addressed the final frontier in performance improvement: embedding marketing into the sales cycle.

The key is teaching marketing teams to create customer demand throughout the buying cycle using these three research-proven value drivers:

1. Helping customers see their unrecognized problems

2. Presenting an unanticipated solution to customers

3. Identifying unseen opportunities.

When sales and marketing are both trained on customer focused behaviors, alignment is inevitable.  Join us as we present John Golden who will provide insights into how to deliver superlative sales demand and results through the the alignment of sales and marketing strategies and execution.

Sponsored by

About John Golden

John Golden joined Huthwaite as President and CEO in August 2008. John's track record as a proven leader combined with extensive experience in the learning industry provides the foundation for his strategic vision of success for Huthwaite.

John started his career in the learning industry at SmartForce (formerly CBT Systems) in Dublin, Ireland before moving to the corporate HQ in Silicon Valley, California where he was responsible for developing and bringing to market key strategic initiatives including the launch of the first fully integrated online learning platform. John received his undergraduate degree from Trinity College in Dublin, Ireland and his Master of Arts from Dublin City University, also in Dublin, Ireland.