Hard-to-Reach Prospects—7 Steps to Find and Sell Them
Speaker:Clarke Bishop, Demand Generation Leader, Inbound Team Digital Marketing
Recorded: Wednesday, April 30, 2014
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61% of B2B marketers send all leads directly to Sales. Yet, only 27% of those leads will be qualified. And, only half of the qualified leads are ready to buy. Too many companies are wasting valuable sales time. Generating leads is easy—finding great prospects is harder.
High-value prospects are hard-to-find and hard-to-reach. They're the ones that will become your most loyal, profitable customers. They need exactly what you have, so they'll get great value from working with you.
As important, your sales team will love having prospects that turn into commissioned deals. Nothing improves sales productivity like consistent success, and the right prospects will deliver predictable results.
In this webinar, you will learn about...
- Building a Sales Surge Roadmap that outlines a plan for connecting with Hard-to-Reach prospects
- The importance of having a Distinguished Appearance and Magnetic Enticing Content
- Prospect Outreach and Attraction for High-Value prospects
- Creating Rapport with Hard-to-Reach prospects
- How fewer, high-quality leads will lead to more sales and more effective sales people
About Clarke Bishop
Clarke Bishop cares deeply about sales and marketing results. His speciality is marketing that empowers great sales teams—marketing that actually leads to higher revenues.
Continuous change in online technology causes many marketing initiatives to flounder. New social networks and technologies pop up every day, and marketers can easily get lost chasing the latest new thing. Clarke knows what really works and helps companies navigate the confusing landscape.
He leads Inbound Team — A Digital Marketing Agency and Consulting Company.
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