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Session Description

A recent study from the Lenskold Group/Pedowitz Group identified that companies in which marketing plays a role in revenue production, these companies are outgrowing their competition.  Are you outgrowing your competition?  2013 is the year for you to forget what you think you know about the role of marketing in revenue and embrace a new concept called Revenue Marketing.  In companies in which Revenue Marketing is used, marketing contributes up to 90% of the pipeline.  So if you’re heading into 2013 and you need a little help on growing top line revenue, marketing may turn out to be your secret weapon.



About Debbie Qaqish

A nationally recognized thought leader and innovator in the demand and revenue generation space, Debbie Qaqish has dedicated her long career to helping marketers answer the burning question of what to do about revenue. A true marketing revolutionary, she literally coined the term defining today’s new revenue-focused marketer – the Revenue Marketer™.

Her firm, The Pedowitz Group – of which she is Principal and Chief Strategy Officer – is the world’s largest full-service Revenue Marketing agency, dedicated to helping marketers apply strategy, technology and process to drive revenue growth.

A passionate Revenue Marketer, Debbie has helped define the role of marketing in revenue contribution. She has interviewed hundreds of marketers, helping them answer the question, what marketing can do about revenue? Debbie is a  national speaker and author on topics such as:  2.0 lead generation, revenue marketing and sales and marketing alignment.  Debbie is currently writing her first book, "Rise of the Revenue Marketer" to be published this year, 2013.



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