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Session Description

So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.

Execution can make the difference between a 57% response rate and no responses at all.From your campaign strategy to your irresistible free offer, your success is in the details.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover:

  •   Why specific activities aren’t getting responses and what to do about it
  •   The one lead generation activity proven to increase response rates over 80%
  •   Whether nurturing or lead generation are your best approach
  •   How to use a campaign strategy to increase results
  •   The tools you need to better manage campaign execution and lead follow up


About Kendra Lee

Top IT seller, sales advisor and business owner. Author of award-winning sales book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need. In-demand sales speaker on shortening time to revenue in innovative ways.

Sold hardware, software, and services in the high-tech computer industry and managed sales teams to do the same.  Consistently ranked in the top 1-2% of worldwide sales forces.

Has helped sales professionals increase referrals more than 328% in just 7 weeks, penetrate SMB markets in just 6 weeks, increase annual revenue, and drive new client acquisition more than 31% year-over-year.

To find out more about Ms. Lee, read her latest articles, or to subscribe to KLA Group’s newsletter and weekly tip visit or call +1 303.773.1285.